Imagine having a direct view into every sales conversation — knowing exactly what questions and objections your sellers face every day and how your content and messaging stacks up.
Content Gap Insights analyzes every interaction to give you a clear view of what’s happening on the front lines so you can optimize your content strategy and roadmap based on data.
Juggling ad-hoc content requests can lead to missed opportunities and misaligned strategies. With Naro’s Content Gap Insights, marketers can collaborate strategically with sales using shared data and insights, ensuring content and messaging always resonate with what customers and prospects are talking about.
Setup takes just a few clicks and you’ll instantly start getting valuable, ongoing real-time insights. Quickly analyze sales conversations, identify content gaps, and use the data to enhance your content strategy right away.
Seamlessly connect Naro with your existing meeting platforms like Gong or Zoom. Naro automatically begins analyzing historical and current sales conversations, collecting data on topics, questions, and objections discussed.
Naro’s AI evaluates each conversation, mapping out the key topics and objections raised. It then cross-references these with your existing content (from your site, Google Drive, and more) to determine if relevant, specific, and actionable content is available to support your sales team.
Each conversation is scored and categorized, highlighting content gaps and emerging trends. Marketers receive clear, visual insights, enabling them to prioritize content creation and collaborate effectively with sales to ensure the right messaging is always at hand.
